Sustainability

Good for your baby. Good for the earth.

Every year, European families use millions of litres of liquid detergent in heavy plastic bottles. NAÏA chooses a different path.

100% biodegradable formula: Our laundry strips dissolve completely and leave no microplastics or toxic residue.
Plastic-free packaging: Cardboard, paper and compostable material — no plastic, ever.
Concentrated formula: 1 strip replaces a full dose of liquid detergent. Less weight, less transport CO₂.
European production: Short supply chains, European environmental and quality standards.
No unnecessary ingredients: Everything in the strip has a function. The rest we leave out.

We are actively working towards OEKO-TEX® and EU Ecolabel certification. Once certified, you'll find all details here.

"Pure for those you love" — and for the world they grow up in.