Privacy Policy

Last updated: June 2026

NAÏA Pure Care processes your personal data in accordance with the General Data Protection Regulation (GDPR).

1. Who are we?

NAÏA Pure Care BV • Email: hello@naia.eu • Website: naïa.eu

2. What data do we collect?

Name, email address, phone number and delivery address
Order and payment data (full payment details are never stored)
Account details when registering
Customer service communications
Technical data (IP address, browser type) via cookies

3. Why do we process your data?

Contract performance: processing and delivering orders, subscription management
Legal obligation: accounting and tax records (7-year retention)
Legitimate interest: fraud prevention and service improvement
Consent: newsletter and marketing (only with your permission)

4. How long do we keep your data?

Order data: 7 years (legal requirement)
Account data: up to 2 years after last activity
Newsletter: until you unsubscribe
Customer service: 2 years

5. Do we share your data?

We only share data with trusted parties essential to our service: delivery services (PostNL, DHL), payment providers (Shopify Payments, Mollie), email marketing (Klaviyo — only with consent), and Shopify Inc. as our platform host. We never sell your data.

6. Cookies

We use functional, analytical and marketing cookies. Manage your preferences via the cookie banner.

7. Your rights (GDPR)

You have the right to access, correct, delete, restrict, port and object to your data. Email us at hello@naia.eu — we respond within 30 days. You can also contact your national data protection authority.

8. Changes

This policy may be updated. The latest version is always on this page.